This week, I’m going to talk about booking a client. Today, it’s about the first conversation.
My most shakey, unstable appointments that led to no-shows or small sales have started this way:
Friend: “Hey, we should get some photos done by you some day.”
Me with diary in hand: “Ok how about —insert date—?”
I’ve stopped taking off-handed comments as signs of genuine interest. When someone says that now, I ask if they’ve seen my work. What’s their favourite shot they’ve seen? (do they even know my style?) I’ll email them my prices page and encourage them to let me know if/when they’re ready to book. Or a couple weeks later I might bring it up again if it was a friend.
The appointments that stick usually start with a phone call or email from someone who has seen my work on my website or a friend’s FB photos. I always:
- Ask if they’ve seen my website and viewed the prices
- Even if so, I reiterate the session price and I say “gift prints start at £30, collections start at £350”. This is very important. If they’re not even prepared to pay your minimum prices, the session won’t be profitable for you.
- I tell them that to reserve their booking, the session fee is required
- After these few questions, I ask if they’re ready to book. If they say yes, we choose a date about 3 or 4 weeks away. This gives them time to ‘recover’ from their session fee so that a few weeks later when it’s time to order their products, they’re ready to include that in their budget. “Spent money is forgotten money”.
- I let them know that a confirmation email with instructions is on it’s way.
Check back tomorrow to know what I include in that email!
She blogs about photography and business with her unique plain English approach. Elizabeth has been-there-done-that with running a photography business that doesn’t profit a penny and loves teaching photographers how to get away from the starving artist model of running a creative business.
Latest posts by Elizabeth Halford (see all)
- 3 Things to Know Before Ordering Huge Prints or Canvases - November 15, 2017
- Booking a Client – The First Call - November 13, 2017
- An Hour Before A Session – What am I doing just before I walk out the door? - November 1, 2017