irresistible words by jenika mcdavitt of psychology for photographersYou’re sitting at your desk, hands hovering over the keys. An itchy, familiar anxiety gnaws at your fingertips:

I don’t know what to say. Where do I start? This is taking way too long.

You exhale in frustration, then change tabs and head to Facebook. You scroll through some pictures, ‘like’ a high school friend’s dinner recipe from yesterday, then remember:

Oh yeah, I’m supposed to be writing. I need to get this done so I can finish editing my session/go pick up my kiddo/make dinner.

You go back to your page. Thirteen minutes have passed, but your cursor hasn’t moved much.

I guess I’m just bad at writing.

Let’s stop right here. Enough, okay?


Enough with the wasted hours.

Enough of guiltily neglecting your newsletter or blog because you don’t know what to write about. Enough of losing clients because you procrastinate keeping in touch. Enough hesitating to send potential clients to your website because your info page isn’t “good enough yet.” Enough walking in circles revising and re-revising and still feeling insecure about whether it’s “right.”

It’s time to forge a better friendship with words.


Look, we get it: Writing doesn’t sound like a shiny-thrilling business topic. Not a speck of glitter on this one.

And the source of much red-cheeked fist-shaking in business is that it seems like you always have to learn or buy one more thing.

It feels like going to a nightmarish gym where you’re required to exercise each muscle individually. It does make you stronger, but it takes forever to sweat through all of that. Wouldn’t it be nice if you could do something that exercised your whole body all at once?

Writing is that whole-business workout.

Get better at that one thing, and you can simultaneously do more successful heavy lifting in:

Wrangling marketing, Churning out website copy, Sending newsletters, Emailing clients, Blogging sessions, Perfecting client information packets, Reaching out to business owners, Sending press releases and handling media

…and just about every other client-converting task that you tend to put off.

We can’t think of another single skill that gives you that kind of return on your investment.


The ability to write memorably and persuasively is – simply put – money in your pocket and time back on your calendar.

Jenika McDavitt of Psychology for Photographers has studied persuasive writing for over a decade. She’s coached business owners as well as successful scholarship, grant, job, and Ivy League university applicants through some of the most competitive writing situations in the world.

And here’s the thing: It doesn’t matter whether you’re selling photography or applying for grants or trying to get people to spend money with you online – you can use the same set of strategies every time.

And TPE is thrilled to offer her toolbox on to you, right here, as our first TPE-approved E-Course.

What is a TPE Approved E-course?  

Super-duper question. Bottom line: A TPE Approved E-course is a course we think is critical to the success and progress of every photographer. And we feel silly trying to re-create our very own course for it because someone else has already done a FANTASTIC job! There is no better resource out there for you to learn the art of writing than Jenika McDavitt’s Irresistible Words. We have put our “stamp of approval” on this e-course because it is the best out there, and fits perfectly with our vision at TPE.    

irresistible words print ready PDF

Irresistible Words teaches you everything that you need to know to stand out in a churning sea of competition.

This TPE-approved e-course is designed to be enjoyed over four manageable weeks (though you can go at whatever pace you choose – it’s a single professionally-designed PDF download). Irresistible Words will teach you how to deeply connect and quickly persuade clients of your choosing.

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This course also comes with four weeks of email support.

Because Jenika knows how this works: You buy an e-course, get all excited…..and then twelve months later, you’re all “Oh hello there, forgotten course….where did you come from again?”

We’ll have none of that. You’re actually going to get this done.

Each week you’ll get loving, but two-handed pushes forward via email.

You can start these emails whenever you like, and bonus content (including interviews with some of Jenika’s favorite photographers!) will show up on your virtual doorstep right when you need it most.

This course contains:

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 Oh, and did we mention the Facebook lounge?

You can hang out, bounce ideas, trade encouragement, and celebrate success with your fellow class members in a private group. Writing groups are a grand tradition – and you won’t be alone!

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gail morrello testimonialWould you like to see what the course is like inside?

In this sample, you’ll learn a subtle-but-sharp technique that keeps people reading, whether you’re writing a blog post, bio, or information page:

peek inside

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Irresistible Words can be yours today for only $249$199.  

Irresistible Words is on a RARE sale (like….the lowest price it ever goes), until June 3rd.  

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TPE is an affiliate of Psychology for Photographers, and receives a portion of sales referred by this page.

dividerSure, Irresistible Words might not be for everyone.

If you’re searching for a pre-made, paint-by-numbers approach to writing (insert verb, add adjective, voila!), you won’t find it here.

We know that some people despise writing, and would rather hire it out or play to other strengths. That’s okay. If the idea of writing truly makes you want to set flame to a pile of pencils and dance around it, we understand. We feel the same way about accounting.

This course IS for people who are tired of not being able to express themselves the way they want to.

Who feel like they’re saying the same things over and over.

Who wish they had the same confidence with a pen as they do a camera.

And who want to write marketing materials that do the work for them, so they can get back to what they love.

Does that sound like you?

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TPE is an affiliate of Psychology for Photographers, and receives a portion of sales referred by this page.


You might be thinking: But I don’t have time to get better at writing!

To which we say: You don’t have time not to get better at writing.

You already spend time writing. And you’ll probably spend more without this course.

Even if you want your business to be nothing but coffee shop consultations and in-person sales, at some point or another, you’re going to have to persuade someone of something through the written word.

And it’s best if you sit down knowing exactly how you’ll approach it than to throw pens at the ceiling while your time drains away.

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Have a question? Oooh, Jenika loves questions!

Q. I photograph weddings/children/fashion designers/bunny rabbits, does this course apply to me?
When I taught this course last summer, we had photographers shooting everything from romping pets to editorial weddings. This course was not designed with any specific kind of photographer in mind. Some of the examples given to illustrate ideas use wedding, pet, or portrait photography, but you can commandeer these tools and use them however you wish.

Q. I am not a photographer at all! Will this help me?
I’ve handed this toolbox to venture capitalists, nonprofits, university faculty job applicants, and more. I have used them myself in everything from running blogs to gaining admission to competitive academic programs. The e-book does use photography as a case study to explain the ideas, but the ideas are by no means limited to photography. Chances are, if you have ever read and gotten something out of a Psychology for Photographers post, you’re skilled enough to extract principles and use them to your advantage. Go for it!

Q. I’m not a native English speaker, and I write in Czech/Spanish/German/French, will this course help me?
Yes. It will. The book is in English, but you can complete all the exercises in whatever language you choose. Check out the sample chapter above – if you can try that exercise in your language, you will love Irresistible Words!

Q. Jenika, I REAAAALLLLLY don’t have time to do this course right now, but I really want to take it! What do I do?
The emails that support the course can be started any time. Buy the course now, and start receiving the accountability and encouragement whenever you want – you choose! If Irresistible Words makes your heart leap, grab it now!

Q. Come now – is writing that important? Why did you even write this e-book?
I consider Irresistible Words the most valuable thing Psychology for Photographers will ever release. Ever. In fact, I covered my eyes as I hit “publish” and sent these tools out into the world, because they’ve given me such an edge in my own life that I’m tempted to hoard them like a greedy writing pirate. But the time has come to pass them on. This course distills everything I learned from the halls of Yale to the pages of obscure books to grueling private meetings with published authors. I owe much of my own success to the ideas you will find in these pages. And, most strikingly: Whether you stay in photography forever, fuse it with another business, or transition to another path – YOU WILL TAKE YOUR WRITING WITH YOU. Photoshop actions, templates, props – all are wonderful, but can be transitory, and don’t apply outside the walls of photography. But writing? You can use it to petition city hall, land yourself a grant, raise support for your favorite cause, advocate for your children, and actively shape the life you want to lead. You will take this course with you. It will never go out of style.

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TPE is an affiliate of Psychology for Photographers, and receives a portion of sales referred by this page.

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Q: What if this course doesn’t help me at all and I want a refund?
Sometimes it’s hard to decide what education to invest in – you can’t be positive beforehand whether it’s the perfect fit for you. I’m insanely dedicated to making sure that this information helps as many people as possible, so I want you to try it risk-free. If you download the course, give it a good faith effort by completing a couple of the exercises (yep, because amazing things happen as you do them), and still feel that you aren’t learning a darn thing, send me an email at within 30 days of purchase, with a couple of attempted exercises attached (so I can diagnose any problems for the future), and I will happily refund your money. Reminder: Irresistible Words is a FABULOUS e-course, but it is not a TPE product. Please contact Jenika at her email above with regards to any refund questions/needs.

Q: If I drop my thumb drive in the toilet and lose my Irresistible Words download, will you send me another copy?
It’s your responsibility to protect your investment. While it would take me hours upon hours to fulfill all such re-download requests (taking time away from writing killer free content for Psychology for Photographers), it will only take you about 60 seconds to prevent this from happening in the first place. Back this puppy up as soon as you download it! I recommend backing up to at least three places so you’re never without a copy. Security’s a good feeling, isn’t it?

Q: Can I read and listen on my mobile device?
Yes! Download the .zip file to a computer first, back it up in a safe spot, then transfer the unzipped PDFs to the device of your choosing. Boom!

Q. I have a question you didn’t answer here!
No problem – just send an email to, and we’ll chat! I really want to make sure you know what you’re getting, so don’t be shy. Reminder: Irresistible Words is a FABULOUS e-course, but it is not a TPE product. Please contact Jenika at her email above with your questions!

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TPE is an affiliate of Psychology for Photographers, and receives a portion of sales referred by this page.

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Q. I want to say yes and download it right now!

No problem:add to cart

TPE is an affiliate of Psychology for Photographers, and receives a portion of sales referred by this page.