Is your photography all looking a bit same same?

One day, you might get to a point where all your sessions start looking the same. Same poses, same locations, same ambiance, same editing techniques. And to that, I say:

Good job! You’ve arrived!

Where have you arrived, you might ask? Afterall you thought you were getting on a plane to Hawaii and somehow you kinda feel like you landed in Ohio. I say “good job” because this is the point at which you may find yourself booking more sessions, making more money, having more satisfied clients. This is because of one extremely simple concept:

When people know what they’re going to get from you, they’ll be more confident to put their trust in your business

Buying custom photography is a very important decision. Depending on how you run your business, you will be asking your clients to make a partial or full blown financial investment from the outset of your relationship together. Me? I require the session to be paid in full upon booking. So I’m asking people to fully pay for something which doesn’t even exist yet. They’re making a financial and emotional commitment to the concept of custom photography because their products won’t even exist until I capture those images. I like to think of it as going to a restaraunt {sorta}. Because you sit down and make all these decisions about what you’re going to invest in before the food even exists. It’s especially difficult to do that when it’s your first time at the restaruant.

You see, jumping around in your style or in the final product you provide for your clients is like showing them a menu with a picture of the most amazing banana split they’ve ever seen and then putting something on their table that only vaguely resembles the image that helped them make that decision. When that happens at a restaurant, I send the food back. So if your clients are complaining that their images aren’t what they thought they would be, perhaps it’s becuase they hired you because they actually loved what they saw on your website and {rightly so} used those images when picturing their own finished product. It’s only natural, right?

So I put it out there for you today…if your work is all starting to look and feel a bit ‘samey’, then awesome! Keep going! You may have just found your style.


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Elizabeth Halford

Elizabeth Halford


She blogs about photography and business with her unique plain English approach. Elizabeth has been-there-done-that with running a photography business that doesn’t profit a penny and loves teaching photographers how to get away from the starving artist model of running a creative business.
Elizabeth Halford

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