The biggest mistake on 90% of websites. Yours included?

mastery-monday-feature-imageYour Portfolio is communicating something.

It seems only natural for a photographer to have a portfolio for potential clients to look at, right? I mean…it only makes sense that they would want to see what your photos look like before they book you. With that in mind, we’ve got to have a little talk.

WARNING: If you do not build your portfolio with intention and clarity you run a HIGH RISK of disappointing clients, or losing potential clients.

What if… you have a mix of lifestyle, documentary, and fashion shots all in the same gallery? _Your potential client will feel uneasy booking you, unsure of what their images will look like. Your booked client may end up unhappy because they were most drawn to your documentary shots, but ended up with fashion-like images.

What if… you had an amazing session, your best yet, and you include ten different images from that session in your portfolio?  Your potential client will wonder if you’ve only done a few sessions in your career, thus making you look unexperienced, even if the images are beautiful.

What if… the style you really want to shoot and be hired for isn’t what you are currently being hired for or have experience with? Your clients are missing something because you aren’t communicating it! Discover the FREEdom that comes from standing with full confidence behind your amazing, fresh portfolio, that attracts the right clients!

Many photographers, maybe even you are excited about the possibility of getting real deal money for your work! It’s a riveting time! You are in the affectionately called “Portfolio-building-stage”.

BUT DID YOU KNOW…Shooting for practice is not the same as shooting for your portfolio! But how do you build that portfolio with intention?

Most clients do not spend more than 14 seconds looking at your portfolio. What is it communicating?

Let’s find out!  Introducing…

from practice to portfolio with brooke snow


STARTING at $99 + TONS of Bonus Content

The Photographer’s Element is THRILLED to offer From Practice to Portfolio for $99 for Audit students. An incredible investment that has the potential to be pivotal in your shooting experience and business!  For only $76 more you can upgrade to a full time student and take the course with a professional brainstorming coach who will personally guide you through your portfolio sessions during the course experience! How cool is that?!

BONUS CONTENT: Because you are getting serious about your portfolio, we’re getting you seriously set up with:
▪ Stragegies for building your own personal portfolio vision
▪ Tools for planning and conceptualizing each individual shoot
▪ Sample Model releases
▪ Sample Session Agreements
▪ How to find your models
▪ Scripts for casting calls
▪ How to shoot for FREE without feeling resentment 🙂
▪ Solutions to the most common hurdles
▪ And intense guidance for curating your images for a portfolio

Most model release/contract/session agreement packages cost well over $99 ALONE. Way to score a steal of a deal on contracts AND build an intentional portfolio along the way!

From Practice to Portfolio provides direction, strategy, and clarity to the often frustrating experience of building a portfolio bit for your dream business.  We have brought you the tools to make shooting for FREE (with intention!), and shooting for FUN (who knew it was possible!), a cohesive experience!  Join us!mobile-track-register

Class starts March 3rd and is taught 100% online with Lifetime access to all course content.

FROM PRACTICE TO PORTFOLIO Full-Time students will work directly with their own Professional Brainstormer:

Processed with VSCOcam with t1 presetMeet your Professional Brainstormer: Jen Golay.

Her jaw-dropping work can be found here: (And look at how effective her own portfolio is!) 
My Daily Life Photography

Jen Golay has created amazing work this past year, as a seasoned photographer, that has completely been personal project work. She knows the nitty gritty of building a portfolio, and knows what it can do for your business, as well as your soul!

Jen will be your #1 fan helping you create your personal portfolio. A portfolio that communicates the right thing, and clearly meets client expectations!

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Sarah Grace Allred

Sarah Grace Allred

Mentoring flourishing photographers makes her heart sing, as well as collecting vintage Little Peoples, and devouring all things Drum Corp (check out and watch her inner-geek emerge!). Sarah believes in holding no secrets back when teaching and that photographs can truly change the spirit of your home sweet home.

Sarah Grace lives in Louisiana with her husband, loves-to-ride-the-bus-Kindergartener, and scrambled eggs lovin’ baby boy.
Sarah Grace Allred